It’s easy to criticise symbolic acts taken to raise awareness and funds for charity, but the important thing is that, on balance, the good strongly outweighs the cost. Everybody who participates should understand that the action does not in itself benefit anybody – it’s the giving it prompts or the awareness it raises that counts. I know when I do the Live Below the Line challenge that I’m not really experiencing what it’s like to live below the breadline, but I get to raise a little cash for organisations that support those who do and I spend more time reflecting on their situation than I otherwise might.
The #icebucketchallenge has really captured the public
imagination. Some are doing it for their own preferred charities, others are
finding creative ways to make it their own with costumes, props and crazy
scenarios and as long as nobody puts themselves in danger that’s all fine too.
I’ve found it uplifting to check my Facebook account and see it filled with my
friends doing crazy things for charity. And yes, it’s good that we’ve having
fun while we do it, too.
So my advice is do the #icebucketchallenge mindfully, and if
any aspect of it tweaks your conscience then find a way to alleviate that with
appropriate action. If you’re worried that it encourages people to waste water,
use what’s left over from washing up, collected in rain butts and so on, and invite
your friends to find creative sources of used water (hygienically, one hopes!).
Concerned that the charity concerned may be associated with animal testing?
Choose a charity you’d prefer to support and give the friends you nominate the reasons
why.
In a world where selfishness, prejudice and inequality cause
so much conflict, the viral nature of the #icebucketchallenge has kindled a
generous spark in many of us. As such, it has enormous power to be a uniting
force for good – so let’s not dismiss and criticise it, but look for ways to
make the good just that little bit better.
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