To be honest, I hadn't really considered the ethics of url shorteners until I heard about v.gd. In fact, the thing that first appealed to me was the opportunity to use a url shortener that can't be used by the people who distribute the kind of material I wouldn't want to be associated with. But having visited its website I've discovered a whole host of reasons why it's better than most - and here they are.
v.gd is the brainchild of Memset, which offers carbon neutral hosting and has a strong reputation in sustainable IT circles. Memset promises that v.gd will be ad-free and free to use forever, and is clearly a safe pair of hands for your data.
And if you were wondering, the .gd url extension is owned by the island of Grenada.
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