New green marketing standard

The new PAS2020 standard, developed by the BSI with input from the Direct Marketing Association, Royal Mail and Acxiom, provides an independently-accredited standard of best environmental practice in direct marketing. There are three levels to compliance, with the first level designed to be easily attained and level three likely to require changes to the way applicants do business.

The PAS2020 standard applies to all forms of direct mail, not just direct marketing, although clearly "junk mail" is an easy target. DMA members can obtain the specification free of charge; it costs £80 to non-members via the BSI website. There's also an online campaign management calculator, to test planned campaigns for environmental impact.