The Greening of Corporate Communications

Apologies for the extended silence - being quite new to this blogging lark I neglected to pick it back up when I got back from my holiday.

Found this green PR survey today, which draws some interesting parallels between the attitudes and behaviours of the Brits and their counterparts in mainland Europe. Having presented at last week's Green IT 08 I can vouch for the fact that IT purchasers are keen to be green; their key difficulty appears to be the lack of meaningful metrics by which to make comparisons. As a vendor, this presents us with a dilemma. We can't expect the rest of the industry to take the lead in creating benchmarks which will inevitably demonstrate the superior sustainability of our products, but any standard we create will lack credibility because our products come out top.