UK worst at recycling

A study by Dell, published on the BBC website, suggests Britons are the worst in Europe when it comes to recycling electrical equipment. The survey found that fewer than half of UK residents regularly recycled old hardware, compared with more than 80% of Germans. Within the UK, the Welsh are the worst when it comes to recycling technology products; almost 20% have never done so.

The results are similar to the findings of Kyocera in a survey last year, which found that only 56% of respondents recycled end-of-life IT equipment. By industry sector, retail/media/leisure were worst at 50% and manufacturing/construction/utilities best at 61%.

It is thought the UK creates enough electrical waste each year to fill Wembley Stadium six times over. Under WEEE legislation, suppliers of electrical and electronic equipment have a legal obligation to take back end of life equipment when a new item is purchased, and dispose of it in an environmentally responsible manner.

The Greening of Corporate Communications

Apologies for the extended silence - being quite new to this blogging lark I neglected to pick it back up when I got back from my holiday.

Found this green PR survey today, which draws some interesting parallels between the attitudes and behaviours of the Brits and their counterparts in mainland Europe. Having presented at last week's Green IT 08 I can vouch for the fact that IT purchasers are keen to be green; their key difficulty appears to be the lack of meaningful metrics by which to make comparisons. As a vendor, this presents us with a dilemma. We can't expect the rest of the industry to take the lead in creating benchmarks which will inevitably demonstrate the superior sustainability of our products, but any standard we create will lack credibility because our products come out top.