Monday, 27 October 2008

Staff skeptical about green

According to a recent survey of 1,200 staff by recruitment firm Office Angels, most office workers don't believe that the small green steps they take themselves will make any difference to global warming. The research also found that only a third of UK offices have green policies in place, and 25% have appointed green crusaders among their staff. Marketing workers are the most likely to become involved in environmental initiatives at work, and HR staff the least likely.

Is the enthusiasm of marketing staff driven by their awareness of the commercial benefits that can be gained by publicising the green initiatives once they have been carried out, or their closer connection to the media and the hot topics of the day? Either way, it's good to see that marketers are leading the way.

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