Staff skeptical about green

According to a recent survey of 1,200 staff by recruitment firm Office Angels, most office workers don't believe that the small green steps they take themselves will make any difference to global warming. The research also found that only a third of UK offices have green policies in place, and 25% have appointed green crusaders among their staff. Marketing workers are the most likely to become involved in environmental initiatives at work, and HR staff the least likely.

Is the enthusiasm of marketing staff driven by their awareness of the commercial benefits that can be gained by publicising the green initiatives once they have been carried out, or their closer connection to the media and the hot topics of the day? Either way, it's good to see that marketers are leading the way.

The Greening of Corporate Communications

Apologies for the extended silence - being quite new to this blogging lark I neglected to pick it back up when I got back from my holiday.

Found this green PR survey today, which draws some interesting parallels between the attitudes and behaviours of the Brits and their counterparts in mainland Europe. Having presented at last week's Green IT 08 I can vouch for the fact that IT purchasers are keen to be green; their key difficulty appears to be the lack of meaningful metrics by which to make comparisons. As a vendor, this presents us with a dilemma. We can't expect the rest of the industry to take the lead in creating benchmarks which will inevitably demonstrate the superior sustainability of our products, but any standard we create will lack credibility because our products come out top.